Qualified Lead
A qualified lead is a prospect that meets criteria agreed in advance, such as fitting the ICP, holding the right role, working at a company of the right size and actively exploring a solution.
Why it matters
Not every reply or form fill is a lead. Defining what qualified means protects sales time and makes lead generation measurable and accountable.
Example
A Head of Growth at a target-size SaaS company who replies that they are evaluating outbound partners this quarter.