Ideal Customer Profile(ICP)
An ideal customer profile is a description of the type of company that gets the most value from your product or service and is most valuable to you. It usually combines industry, company size, geography, buying roles and the situations that trigger a need.
Why it matters
The ICP decides who goes on a prospect list and who does not. A sharp ICP makes outreach more relevant and makes qualification objective, because every lead can be checked against it.
Example
B2B SaaS companies with 50 to 500 employees, a sales team of at least five, and a VP Sales hired in the last six months.