Performance-Based Lead Generation
Performance-based lead generation is a commercial model where the client pays for defined outcomes, such as qualified leads or qualified meetings, instead of paying for time, seats or activity.
Why it matters
It aligns incentives. The provider only earns when outcomes meet the agreed standard, which moves the risk of wasted activity away from the client.
Example
Paying a set fee per qualified appointment rather than a monthly retainer for a number of emails sent.