Outbound Messaging
Personalization that goes beyond first-name tokens
Relevance beats volume. How to write outreach that sounds like it came from someone who did their homework.
7 min read
“Hi {first_name}, I noticed {company} is growing” is not personalization. Buyers can see the template from the preview pane.
Three layers of relevance
- Segment relevance, the problem is real for this type of company
- Role relevance, the problem lands on this person’s desk
- Moment relevance, something happened that makes it urgent now
Where AI helps, and where it doesn’t
AI is excellent at researching context and drafting variations at scale. It is not a substitute for a clear point of view. Use it to personalize a strong message, not to generate a weak one faster.
The goal isn’t to sound personal. It’s to be relevant.